For Sudip Biswas · CreativeLens

How I'd win CreativeLens its first customers.

The plan for finding them, pitching them, and landing them, plus how I'd brand CreativeLens so it floats. What it would take to have me build it is at the bottom, on sliders you can move yourself.

The bet

You need someone to sell before there's a playbook.

That's the exact selling I'm best at. For twenty years I've sold the same way. I build the demo first, put the prospect's own work on the screen, and let it do the arguing. Your product was built for that motion. Here is how I'd run it.

1 Find them

Three channels, run at once.

Each one is a different door into the same buyer: the person who owns creative and is worn down by the review cycle.

Agencies as a force multiplier partner channel

One agency relationship is dozens of brand accounts. Agencies feel the review-and-approval pain worse than anyone, and they can put CreativeLens in front of every client they run. I'd make them the first partner channel and let their roster become ours.

The compliance wedge regulated verticals

Finance, health, and CPG live and die by what they can legally claim. One missed flag there is a fine, not a typo. I'd lead into those verticals where the ROI story writes itself and the buyer already knows the cost of a human missing something.

Founder-led outbound named accounts

Brands running heavy paid social and constant creative are the ones drowning. I'd target them directly, by name, with the demo already built on their own campaign before the first call ever happens.

2 Pitch them

I don't pitch the product. I run it on their work, live.

I take a brand's recent campaign, push it through CreativeLens, and walk their marketing lead through the brand, legal, and performance flags it catches on their own content. Their work, on the screen, with the risks circled.

That is not a claim they can push back on. It's a mirror. Most sales hires demo the software. I demo their problem. And because I build AI myself, I can speak to the marketer who's buying and about the model doing the work, with no translator in the room.

3 Land them

Prove it, then expand.

Design partners first

The first handful come in as design partners: a fair deal in exchange for a case study and honest feedback. That gives us reference logos and the before-and-after numbers every later deal needs to close faster.

A pilot with one number

Every pilot gets a single success metric we agree on up front, usually review-cycle time cut or flags caught before launch. When the number lands, the pilot converts. For a regulated buyer, the audit trail is the reason the CFO signs.

Land and expand

One brand becomes the brand's whole portfolio. One agency becomes its whole client roster. I close the first seat and grow the account from the inside, where the trust already is.

4 Brand it so it floats

Make CreativeLens feel inevitable.

The goal isn't awareness. It's becoming the step no serious marketing team ships without.

Own a category, don't join one

CreativeLens isn't another AI tool. It's the brand-safety and compliance layer for AI-era marketing, the guardrail creative passes through before it goes live. We name that category and plant the flag first, while it's still open.

Turn the demo into the marketing

The same teardown that closes a deal is the best content we can publish. A running series that reviews real campaigns for brand and compliance flags, in public. It shows the product working, pulls in inbound, and trains the market to see the problem we solve.

Founder-led presence where the buyers live

The marketers and agencies we want are all on LinkedIn. Sharp, useful, consistent posting from the founder builds the trust an early company cannot buy. I'd build that engine and keep it fed.

Proof over adjectives, and a site to match

Before-and-after case studies, a public wall of flags we caught, and integrations that put CreativeLens inside the tools teams already use. I run a web studio, so the site and the first impression will look like the company that owns this space, not a seed-stage experiment. That's my day-one contribution while the pipeline builds.

Why me

Someone who has actually carried the number.

I'm an owner-operator who has run a real sales number, a web studio that sells by building the demo first, and an AI builder who ships with agentic tools and built a system that writes and optimizes marketing copy at scale. I speak to your buyer and about your product. I'm remote in Oregon on full US hours, and the contract-to-founding path is exactly how I want to work.

$ What it would take

I'm flexible on all three.

Time, cash, and equity all move together. Drag the sliders and see the deal at any mix. Whichever way you lean, you're getting the version of me that's all the way in.

Cash
$6,500/mo
Time
40 hrs/wk
Equity
1.25%
$78,000/yr cash · about $38/hr effective · equity on a standard 4-year vest, 1-year cliff
Time commitment 40 hrs/week · full-time
20 hrs · half-time40 hrs · full-time
Cash and equity mix Balanced
More cash, less equityLess cash, more equity

My floor is simple: the work has to pencil. Past that, I'd rather own a piece of something I helped build than bill by the hour. Point me at one target account and I'll build the outreach and run a live demo on their content, on spec, before you commit to any of this.